Cutting cost-per-lead in half.
How we turned a leaky ad account into a lead machine, and made every rupee of budget work harder.
A B2B SaaS company burning budget on ads that were not converting.
This software company was spending a healthy budget on paid ads but getting expensive, low-quality leads. The account was a tangle of broad targeting, weak landing pages, and no clear tracking of what was actually working.
The challenge: cost per lead was climbing, the leads that did come in rarely converted, and nobody could see where the budget was going.
We rebuilt the account around qualified leads.
We restructured the campaigns from scratch, tightened the targeting to reach the right decision-makers, and rewrote the ad copy to speak to their real pain points. We also built dedicated landing pages focused on a single action.
Then we set up proper conversion tracking so we could see exactly what was driving qualified leads, cut what was not working, and pour budget into what was. We tested relentlessly and optimised every week.
What happened.
“They took an account that was bleeding money and turned it around fast. We are now getting better leads for half the cost, and we can actually see what is working.”
The services behind it.
What clients say.
"adwali turned our online presence around completely. We're getting more quality leads than ever, and they actually explain what they're doing and why."
"The team just gets results. Our traffic and sales are both up, and they're genuinely easy to work with. Best marketing partner we've had."
"Professional, responsive, and they treat our brand like it's their own. Working with adwali has been the best marketing decision we've made."
Why we do this.
I started adwali because I was tired of watching brands pour money into marketing that looked busy but changed nothing. I wanted to build the opposite: a team judged by real results, not activity.
That's still what drives us. We treat every brand we work with like our own, and we genuinely care whether you grow. If that's the kind of team you're after, let's talk.
Want results like these?
Every result here started with a conversation. Book a free consultation and let's talk about what we could do for your brand.