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Web Design Case Study

A site that finally converts.

How we turned a good-looking website that nobody acted on into one built to turn visitors into enquiries.

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The client

A professional services firm with a pretty site and few leads.

This firm had invested in a website that looked the part but generated almost no enquiries. Visitors landed, looked around, and left without ever getting in touch. The design was fine; the experience was not built to convert.

The challenge: high traffic but a high bounce rate, a confusing user journey, and no clear path from visitor to enquiry.

What we did

We redesigned it around one thing: conversion.

We mapped how visitors actually moved through the site and found where they were dropping off. Then we redesigned the key pages around a clear, obvious path to getting in touch, with sharper messaging and stronger calls to action.

We simplified the journey, cut the friction, and made the next step obvious on every page. Then we tested variations to keep lifting the conversion rate over time.

The results

What happened.

2.4x
Conversion rate
60%
Lower bounce rate
45%
More enquiries

“Our old site looked nice but did nothing. The new one actually brings in enquiries. Same traffic, completely different results.”

Director, professional services firm
How we did it

The services behind it.

Client reviews

What clients say.

★★★★★

"adwali turned our online presence around completely. We're getting more quality leads than ever, and they actually explain what they're doing and why."

RM
Rohit Mehta
Founder, Retail Brand
★★★★★

"The team just gets results. Our traffic and sales are both up, and they're genuinely easy to work with. Best marketing partner we've had."

PA
Priya Agarwal
Marketing Head, D2C Brand
★★★★★

"Professional, responsive, and they treat our brand like it's their own. Working with adwali has been the best marketing decision we've made."

AV
Amit Verma
Director, Services Firm
Shubham Sharma, Founder and CEO of adwali
A note from our founder

Why we do this.

I started adwali because I was tired of watching brands pour money into marketing that looked busy but changed nothing. I wanted to build the opposite: a team judged by real results, not activity.

That's still what drives us. We treat every brand we work with like our own, and we genuinely care whether you grow. If that's the kind of team you're after, let's talk.

Shubham Sharma
Founder and CEO, adwali
Your project next?

Want results like these?

Every result here started with a conversation. Book a free consultation and let's talk about what we could do for your brand.

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Email ushello@adwali.com
Visit us11/335, Malviya Nagar, Jaipur

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